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Case Studies

Conjoint analysis in action

If you are starting up a new business, or launching a new product or service, or want to reposition your existing range of products or services, conjoint analysis can scientifically provide the best solutions to:

How to market your products

How to derive the most favourable interaction of price, product/service specification, performance, source of purchase and many other aspects of the purchase decision

How to increase demand for your product

How to make your company more profitable

Here are three case studies which all illustrate the power of conjoint analysis:

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